About
Why we built Skillfyd
Most sales hiring decisions are made on instinct. Skillfyd was built to change that — replacing gut feel with a structured, data-backed signal.
The Solution
The Sales Readiness Index (SRI)
The SRI is a structured diagnostic that measures how prepared a sales professional actually is — before they're in front of your customers. It evaluates five behavioural levers that drive consistent sales performance, not just interview performance.
Attention
Strategic focus on high-value opportunities
Clarity
Accurate reading and qualification of deals
Energy
Sustained output and self-management under pressure
Resilience
Recovery from setbacks and durability under adversity
Execution
Follow-through discipline and learning from experience
The Founder
Sid Baliga
Founder, Skillfyd · Bangalore, India
Sid has spent 15+ years at the intersection of sales, brand, and leadership — working with founders and B2B sales teams across India. That time taught him one thing clearly: most hiring mistakes are not made in bad faith. They're made without the right instrument.
Interviews reward articulateness. Resumes reward tenure. Neither reveals whether a person has the behavioural architecture to sell consistently under pressure. Skillfyd was built to fill that gap — with a framework grounded in practice, not theory.
Sid is the author of Always Be Closing, creator of the Art of Selling course on Unschool.in, and has spoken on sales and leadership at universities and corporate forums across India. He writes on sales strategy and has been featured in News9, Mid-Day, and Sales Management magazine.
In Practice
The SRI in the field
The Sales Readiness Index has been used in hiring assessments and sales coaching engagements with B2B organisations across India. At Dataneers — a Google Cloud partner — SRI diagnostics were used to assess and develop the BD team, producing individual coaching reports with lever-level analysis and 90-day development plans.
The framework surfaces patterns that interviews miss: who will persist past the first objection, who has the discipline to follow through, and where the real constraint on performance sits.
Built from real sales floors
Before Skillfyd, Sid spent years coaching sales and leadership teams at organisations across India — including enterprise clients such as Lupin Pharma, SBI Mutual Fund, L&T, Yes Bank, Accenture, and Ultratech Cement. The ACERE framework was refined through that field work, not built in a classroom.
